Every business across the country knows the importance of advertising – but that doesn’t mean they are all doing it right. A successful campaign doesn’t have to be a multimillion-dollar television and radio blitz, complete with billboards and celebrity partnerships. No, with the right promotional products, you can quickly and easily reach your target audience, rather than spending thousands on advertising to people that don’t live near you and wouldn’t be interested in your products and services anyway.
If you want to market your brand on a budget, you’ve come to the right place. In this guide, we outline some of our favourite affordable promotional items and how they can help your business. Whilst this list is by no means extensive, we hope to provide the inspiration needed to take your campaign to the next level – without blowing the budget.
- Plastic Pens
One of the most practical and on the market, these provide both your staff and customers with a constant reminder of your business. Starting at well under 30 cents, these are the perfect item to stock your office with or giveaway to potential clients – they suggest that your business has taken an extra step toward professionalism, and have space for both your business name and contact details!
- Tote Bags
The ideal replacement for single use plastic bags, reusable totes are the perfect way to advertise your brand whilst helping the environment. The best thing about this product is they are designed to be used over and over, offering maximum exposure for your business. As the big supermarket chains have recently banned plastic bags, these are something all customers need, regardless of your industry. With options starting from as little as 50 cents, they are a great choice.
- Drink Bottles
Similar to the tote bags mentioned earlier, plastic bottles are another example of that are designed to be as affordable as they are functional. As everyone drinks water, there is no end to the amount of people that may see your logo and brand name each time a sip is taken – and with retailers offering plastic bottles from $1.30, you can be exposing your business with as little as a few cents per person.
- Stubby Holders
Consider a novel item for your next marketing campaign and you’ll definitely get remembered. Depending on your target audience, personalised stubby holders can be an excellent way to get your customers attention – and keep it. Simply print your logo and business name, or even a full-sized graphic across the entire unit. You can reward yourself with a cool drink when you learn that prices start from just over $1.50 each!
- Sports Towels
Though this may seem industry specific, sports towels are rapidly becoming more popular – even for businesses that aren’t in the health and fitness sector. With the rise active wear for every occasion and gym memberships, there is no reason why you shouldn’t complement your client’s outfits with a branded cooling towel, especially as they come in at as little as $1.85; you can encourage your customers to stay fit and healthy, whilst effortlessly marketing your business.
Hopefully, you’ve found an item or two that can be used by your business, or – even better – you’ve found the inspiration needed to continue the hunt for the perfect affordable promotional itemsfor your brand. As we’ve made clear, advertising doesn’t have to cost a fortune. With the right company, you can stock or giveaway items that will increase your brand exposure and even bring in new business to increase your success.