If you own your own business and you want to generate extra traffic, or you’re a new start up looking for a way to get your name out into the public domain, you may be looking for an effective and unique marketing model that will benefit your brand. However, whilst you could spend thousands of dollars on a TV or radio campaign, there are other, more affordable methods that can help launch your company toward success. For a completely customisable advertising tool that can be as small or large as you choose, you can’t go past promotional merchandise.
- Options for Any Industry
With a huge range of high-quality products on the market, there is no business that won’t have an option that suits their needs. Consider a small piggy-bank for a home loan specialist, or a bucket hat for a children’s holiday program. Whilst some items are incredibly industry specific – such as personalised tool kits – others can be used by anyone, anywhere. Branded clothing or custom keep cups are a popular choice among customers and businesses alike.
- Completely Customisable
To ensure your customers know exactly who to thank – and who to call – we’ve made it as easy as possible to customise your promotional merchandise to your brand. By choosing a colour scheme that suits your existing marketing material and adding your business name and contact details in a legible font, you can expect maximum results. For extra effect, add your logo as well. After all, a picture speaks a thousand words.
- Valuable Marketing Space
Our professional advice is to choose promotional merchandise that your clients will use during their day to day lives. This way, you can be sure your product – and your brand name – will be seen by the people that matter, as often as possible. You’ll have the most valuable marketing space in the world.
- Create Lasting Awareness
We like to think of promotional merchandise as a long-term business card. By including your contact details, you can be sure your customers not only remember your name, but know how to reach you. By including your contact details, you can be sure your customers not only remember your name, but know how to reach you. This is the ideal alternative to a standard piece of paper, which often gets stuffed in the back pocket of trousers or thrown straight into the bin.
- Customers Become Ambassadors
It isn’t only your customers who will be exposed to your name and marketing message! With the right tool, such as a drink bottle or tote bag, your brand will be seen by hundreds of people each time the product is used. For instance, each time your customers step into the shopping centre with a custom tote bag, they become ambassadors and advertise your business to each person they see, from the other shoppers to the sales assistants.
As you can see, promotional merchandise truly is the ideal way to market your brand to a wider audience – and ensure they remember your name when they need your services. Whether you choose to hand out t-shirts or golf tees, branded pens or plastic bottles, there is no end to the products you can print your name, logo and contact details on, before sending them out into the world. To learn more about how custom products can help your brand, contact Novel Tees today!