Did you know that the kinds of freebies you give your clients (both existing and potential) says a lot about your values as a company? You have to ensure that you’re portraying the kind of message that you want your company to have, otherwise you may end up losing business. Whilst many companies opt for promotional bags in Australia, it’s important to remember that there are a variety of types available and they each say different things.
- Environmentally Friendly
These days, more and more companies are looking for a way to tell their clients that they care about the environment. One sure fire way to achieve this is by handing out environmentally friendly bags. They could be made from sustainable materials (such as bamboo), recycled materials (such as PET) or they could be recyclable when no longer required. Doing your bit for the environment is often a big draw card.
Giving out these sorts of promotional bags actually sends a few different messages about your company. Firstly, it suggests that you care about the hydration of your clients – when they’re running around playing sport or enjoying a picnic in the sun, they want cold drinks not lukewarm ones. Secondly, it suggests that you see your clients as valuable, because coolers are notorious for being a more expensive option.
- Travel & Luggage
Really, this sort of promotional bags should only be given to clients that you know travel. This suggests that you understand their needs and want to ensure that their possessions make it from point A to point B in one piece. The luggage items you decide to distribute could include toiletry bags, suitcases (generally carry on), duffels and rucksacks, depending on what you think will get the most use.
Whilst this type of bag could technically fit underneath environmentally friendly, it’s important to note that they can be manufactured from materials that are not really recyclable. However, being able to reuse the promotional bags enables your clients to keep them on hand, ensuring that they’re never without a carrier when they need one – and ensuring your marketing material continues to receive exposure. Tote, non-woven and even backpacks are popular choices.
- Satchels & Briefcases
Keep in mind that a lot of your clients are going to be professionals, which means that they have a variety of documents and even laptops that they must carry around on a daily basis. By providing your clients with satchels and even briefcases, you’re telling them that you understand the kind of work they do and the needs they have. This sort of bag is one that will be used daily, unlike some other options.
We hope that the information provided above has enabled you to promotional bags that coincide with the image you want to send about your company. Whilst any sort of bag is certainly going to be useful, it’s important to remember that the type you have chosen really does say a lot about your values and your company as a whole. Is it really worth the risk of losing business by accidentally sending the wrong message?